South Korean startup NURIHAUS, which operates a creator platform, has secured approximately USD 2.6 million(KRW 3.5 billion) in bridge funding from investors including Hashed.

Following rapid business expansion after its Series A round last year, NURIHAUS launched this bridge round to scale up its operations. The round was successfully closed under the lead of existing investors.

NURIHAUS operates two key services: the global K-beauty creator community NURI Lounge and the cross-border commerce platform NURI Glow. NURI Lounge, in particular, has expanded significantly across North America over the past year, now hosting over 80,000 global creators from approximately 100 countries, making it Korea’s largest global creator community.

The platform functions as a data-driven creator marketing intermediary. By integrating creators’ social media data, NURI Lounge analyzes creator activities, audience demographics, and follower trends to match them with optimal campaigns and events. Over 300 brands have collaborated with NURIHAUS, executing more than 1,000 campaigns and international events through the platform.

With the newly raised funds, NURIHAUS plans to accelerate its global expansion and service development to support K-beauty exports. Starting from Q2 this year, NURI Lounge will extend its community presence to major global cities such as Tokyo and New York. The company also plans to invest actively in developing comprehensive solutions for K-beauty exports and is currently running multiple marketing and sales projects linked with local platforms like TikTok Shop.

Hashed, which previously participated in NURIHAUS’s seed round, continued its investment in this round, reflecting strong confidence in the company’s growth potential. Hashed Partner Seongho Kim commented, “The creator economy is an unstoppable trend. Content has become the new distribution, and creators are emerging as its primary drivers. NURIHAUS has accurately identified this shift and built a sophisticated, globally scalable platform, which gives it significant growth potential.”

NURIHAUS CEO Aram Baek stated, “We are delighted that the value of the infrastructure we’ve built has been recognized. As a global platform connecting K-beauty creators and brands, we aim to lead the global growth and innovation of the K-beauty industry.”