Refundy, a South Korean startup developing AI-driven refund and cashback automation solutions for purchasing agent sellers, has secured seed funding from accelerator New Paradigm Investment. The company provides an innovative solution that automates the entire process of tracking price fluctuations in overseas open markets, enabling sellers to receive refund benefits without manual intervention.

Sellers using Refundy’s platform can apply for refunds with a single click, reducing refund processing time by 99%—from one hour daily to mere minutes—while increasing refund success rates fourfold, from 20% to 80%. Through word-of-mouth among sellers, Refundy has attracted 3,000 paying customers and maintains an impressive 85% retention rate.

Founded in January 2025 by CEO Shinwook Park, a former early member of Baedal Minjok and founder of Kickgoing, Refundy aims to recover “hidden profits” for sellers through its AI solution. “This investment will accelerate our expansion into global seller markets, including Japan and the U.S.,” Park stated.

Refundy currently supports global sellers with multilingual services in Japanese and English, with plans to automate over 90% of seller tasks and dominate the AI-driven seller market. Within six months of incorporation, the company achieved a monthly recurring revenue of 70 million KRW, reaching break-even point. Refundy targets approximately 1.3 million USD(1.7 billion KRW) in revenue this year and aims for about 725 million USD(1 trillion KRW) in annual revenue by 2029.

Jehyeon Park, co-CEO of New Paradigm Investment, explained the investment rationale: “Refundy addresses chronic inefficiencies in the global e-commerce market with AI, demonstrating remarkable market traction despite its early stage.”