Global fandom platform b.stage has secured strategic investment from BRICKS FUND TOKYO, a corporate venture capital fund jointly operated by Prime Partners and Mitsubishi Estate‘s CVC. The investment amount was not disclosed.

This marks BRICKS FUND TOKYO’s first investment in a Korean company, enabling b.stage to enhance its credibility in the Japanese market and accelerate global business expansion.

The investment will strengthen b.stage’s partnership foundation in Japan. The company plans to leverage Mitsubishi Estate’s urban assets and ecosystem—built over 130 years in developing Tokyo’s Marunouchi district into a global business hub—to pursue various offline events including pop-up stores, exhibitions, concerts, and cultural events. This integration is expected to extend the fandom experiences built on the online platform to offline settings, providing global fans with more immersive and multi-dimensional experiences.

BRICKS FUND TOKYO is Mitsubishi Estate’s CVC fund that aims to create “co-growth industries” by investing in and supporting startups tackling social challenges and industrial transformation for long-term social impact. Operating under the core philosophies of “STARTUP FIRST,” “FOCUS ON IMPACT,” and “IMPLEMENTATION,” the fund invests across various sectors beyond real estate and urban development, including lifestyle, industrial innovation, and sustainability.

Through this investment, b.stage has secured opportunities to design new fan experience models integrated with large-scale real estate assets in Japan. This strategy aligns with the evolving fandom trend “from ownership to experience, and further to value-based consumption,” expected to solidify the company’s credibility as a fandom platform in the Japanese market.

A representative from BRICKS FUND TOKYO commented, “Fandom business based on unique culture, values, and communities created by fans passionate about content IP is a noteworthy area with high growth potential in the global market. b.stage possesses successful track records, excellent vision, and execution capabilities in the global market.” They added, “Mitsubishi Estate seeks to effectively utilize its assets through connections with various content, and through this investment, we plan to support b.stage’s business capability enhancement in Japan while jointly creating new customer experiences combining content IP with physical assets.”

b.stage stated, “This investment represents recognition of both our growth potential and social value as a platform leading global fandom business. We will continue to design fan experiences spanning online and offline in Japan and other major global markets, establishing new standards in the fandom business.”

Meanwhile, b.stage recently successfully operated the first domestic pop-up store for popular Japanese idol group Snow Man.