Of the world’s one million hotels, properties below four-star status remain stuck in a technology void. With over 100 different reservation and management systems operating globally—none of them standardized—small and mid-sized hotels are drowning in costs and complexity. Hotels must juggle separate platforms for booking engines, property management (PMS), channel management (CMS), and direct-to-consumer sales (D2C), creating enormous operational headaches. OhMyHotel&Co spotted this gap and is working to reshape the industry with an integrated SaaS platform.

The numbers tell a compelling story. In 2024, OhMyHotel&Co processed over KRW 150 billion (USD 100 million) in transactions—a 14-fold increase in just four years. Operating from Korea, Japan, and Vietnam with over 100 international team members, the company now works with more than 6,200 hotel partners and over 500 sales channels. It’s making the leap from OTA to full-service hospitality technology provider.

The accolades back up the ambition. Trip.com Group has named OhMyHotel&Co a top-tier partner three years running. In 2024, the Korean government awarded the company both the Prime Minister’s Award and the Tourism Promotion Tower. With systems that handle over one million transactions yearly, OhMyHotel&Co runs a battle-tested infrastructure spanning hotel extranet, API services, channel sales platforms, internal tools, and consumer sites ohmyhotel.com and ohmytrip.com.

Here’s what makes this different: most SaaS startups build first, then hunt for customers. OhMyHotel&Co flipped the script. It already has 6,200+ hotel partners—and those partners are actively asking for the unified platform the company is now building. That’s validation before launch, not after.

The business strategy is equally sharp. OhMyHotel&Co is pursuing two revenue streams simultaneously: a USD 1.4 billion slice of Asia’s hotel room sales market (where it currently holds 7.6% share) and a USD 14 million SaaS market with 20%+ profit margins that promises recurring, stable income.

The company just moved its headquarters to Singapore, signaling serious expansion plans. Beyond Southeast Asia, it’s eyeing South Asia—India and the Middle East included. To build momentum, the team hits 10+ international trade shows annually and runs regular global roadshows. 

OhMyHotel&Co is currently participating in the 2025 Tourism Global Challenge program, organized by Korea’s Ministry of Culture, Sports and Tourism and Korea Tourism Organization, and operated by CNTtech. The program has provided critical support—from IR coaching and investor networking to business consulting and IT infrastructure funding—that’s helping accelerate both global expansion and product development. 

Looking ahead to additional funding in 2027 and an IPO target in 2028, we sat down with OhMyHotel&Co’s leadership to discuss how they’re transforming from travel intermediary to hospitality tech platform.

What problem in the hotel industry are you really trying to solve?

Look at the reality: there are a million hotels worldwide, but anything below four stars is typically running on outdated or fragmented systems. You’ve got 100+ different booking and management platforms out there with zero standardization. Connecting to all these systems while running a hotel? That takes serious money and resources most smaller properties just don’t have.

We’re giving hotels with weak tech infrastructure an integrated, user-friendly system that solves this mess. At the same time, we’re expanding our inventory and growing commerce across both B2B and B2C channels.

Walk us through your solution.

We’re building this as SaaS. Traditionally, hotel SaaS gets broken into silos—booking engine, PMS, CMS, D2C, each handled separately. Our platform doesn’t work that way. We’re integrating all these functions into one comprehensive system.

Beyond that, our SaaS connects hotels directly with sales channels and handles contracts and settlements between both sides automatically. Hotels get real-time booking on their official sites, manage daily operations from one dashboard, coordinate multiple sales channels at once, and sell directly to customers without middlemen. Everything in one place.

What makes OhMyHotel&Co different from competitors?

The biggest advantage? We’re already selling hotel rooms through B2B and B2C channels. Most SaaS companies build a product, then scramble to find customers who’ll buy it. We’ve got 6,200+ hotel partners already using our services. That makes our system sell itself—hundreds of hotels are literally waiting for us to launch the full SaaS.

Technically, we stand out by bundling booking engines, PMS, CMS, D2C—things competitors rarely offer together. We’re already running hotel extranet, API services, channel sales platforms, our internal tools, and B2C sites. That means deep systems knowledge and extensive integration experience across different platforms worldwide.

What services are you running now, and what results have you seen?

More than 6,200 hotel partners use our extranet, integrated with major CMS channels in each market. We’re providing API and .biz services to 500+ B2B channel partners.

On the B2C side, we run two sites: ohmyhotel.com and ohmytrip.com. The first focuses on hotels with service in five languages. The second sells hotels, flights, and attraction tickets. Through all these systems, we hit over KRW 150 billion in transactions in 2024 and processed over a million bookings.

The unified SaaS is currently in IT planning stages.

Who’s your target customer, and how big is the market?

We’re going after two markets. First is hotel room sales—B2B and B2C combined—targeting USD 1.4 billion across Asia. We currently hold about 7.6% of that. Customers here include OTAs and visitors to our B2C platforms.

Second is SaaS solutions, a USD 14 million market with profit margins over 20%. That’s where we build stable, recurring revenue. The customers here are hotel partners themselves.

Break down your business model for us.

Three revenue streams. First, B2B room sales: Hotel Partner → OhMyHotel&Co → Sales Channel → Consumer. Think Trip.com and similar OTAs. We earn the spread between what we sell rooms for and what we pay hotels.

Second, B2C room sales: Hotel Partner → OhMyHotel&Co → Consumer. Our sites are the sellers. Same revenue model—the difference between sales price and room cost.

Third, SaaS sales: Hotel Partner → OhMyHotel&Co. Hotels pay us subscription fees to use the platform.

What are your most significant accomplishments to date?

Combined 2024 transactions across Korea, Japan, and Vietnam hit USD 100 million—KRW 150 billion. Revenue and transaction volume are up 14x over four years. We’ve signed 6,200+ hotel partners and 500+ sales channels.

Trip.com Group gave us their highest partner award three years straight, 2023-2025. In 2024, we won both the Korean Prime Minister’s Award and the Tourism Promotion Tower from the government.

Where does your team’s competitive edge come from?

We operate from Korea, Japan, and Vietnam with 100+ employees representing multiple nationalities. It’s not just diversity for show—we genuinely understand each Asian market’s culture and business dynamics.

Those 100 people include specialists from hospitality, tourism, and IT. Since we’re building a solutions and systems business, our team’s technical literacy runs pretty deep across the board.

How are you approaching international expansion?

We’re hitting major trade shows to build B2B and B2C visibility: Taiwan TTE, ITB China, Seoul International Tourism Fair, Ho Chi Minh International Tourism Fair, ITB Asia, Travel Show, and more. At overseas events, we don’t just take one booth—we bring 4 to 10+ booths with partners to expand relationships and networks. Thailand and Philippines shows are on the calendar for 2026.

Global roadshows are happening regularly too. Since January 2025, we’ve done five in Japan, three in Korea, one in Vietnam, with at least five more planned before year-end.

IR activities are ramping up globally. We presented at Vietnam’s INNOEX expo in August 2025 and have an IR session scheduled in Korea for European and American investors this September.

We’re also moving headquarters to Singapore. Once that’s complete, we can accelerate throughout Southeast Asia and use it as a launchpad into South Asia—India, Middle East, the works.

How has the 2025 Tourism Global Challenge program helped your expansion?

First, IR support. They backed our participation and presentation at Vietnam’s INNOEX in August 2025, our upcoming September IR for Western investors, and they’re facilitating investor networking.

We’re also getting business consulting and education—over 10 sessions covering IR strategy, global business environments, and new business model development.

There’s IT and hiring support too. Program funding covered IT expenses like AWS costs and subsidized additional IT hires.

Give us three reasons why you need investment now.

One: Accelerate IT and R&D. We’ll use investment to speed up SaaS development, expand our Vietnam-based IT team to other countries, build out AI transformation capabilities, and establish security infrastructure that meets global standards.

Two: Fund global marketing. We’re planning major B2C marketing pushes in Vietnam and across Southeast Asia to grow commerce and brand recognition.

Three: Access investor networks. We’re targeting investments from diverse international backers. Those connections will help us understand local Asian markets better and provide support when we enter new territories.

We’re planning another fundraising round in 2027, with an IPO targeted for 2028.

Any final thoughts you’d like to share?

Through this program, we’re laser-focused on expanding across Asia. Historically, we concentrated on Northeast Asia—Korea, Japan, China. Starting this year and next, we’re pushing into Southeast Asia and South Asia, including India and the Middle East.

Beyond our existing B2B2C bed bank model for hotel room sales, we’re accelerating the SaaS solution side of the business. The goal is to evolve into a full hospitality industry solutions company. Thanks for your time.