In the post-pandemic era, online shopping and doorstep delivery have become the norm. As the retail industry shifts from offline to online, travelers increasingly expect the same convenience abroad that they enjoy at home. The Service Platform (TSP) is addressing this gap with Funchreward, an innovative B2B SaaS solution that enables global travelers to shop online and receive their purchases at their hotels with instant tax refunds—all without visiting physical stores.

The travel shopping market is substantial. In 2024, Korea, Japan, and Spain collectively generated 96.3 trillion won in shopping tourism revenue from 140 million international visitors. Yet travelers face a persistent dilemma: limited time to explore destinations while needing to allocate hours for shopping. The Service Platform’s solution allows travelers to purchase products from local e-commerce platforms via smartphone and have them delivered to their accommodation, complete with tax refund processing—maximizing time for authentic travel experiences.

The Service Platform has developed a comprehensive technology stack including API/TAXFREE, monitoring systems, ePayment, process controlling, status reporting, refund robots, and network gateway solutions. After successfully operating a B2C service (Funchreward.com) from July to December 2024—serving approximately 50,000 individual travelers—the company pivoted to a B2B SaaS model in 2025. They are now partnering with major online shopping platforms, airlines, OTAs, and convenience stores in Korea and Japan.

With patents secured in Korea and Japan, a team of experts with over 15 years of experience in shopping tourism, online distribution, digital platforms, tax refunds, and global IoT, The Service Platform is preparing for full-scale operations in Japan by Q2 2026 and Europe by 2027. The company completed seed funding in Q4 2022 and plans to pursue additional investment in Q1 2026.

The Service Platform is participating in the 2025 Tourism Global Challenge program, organized by the Ministry of Culture, Sports and Tourism and Korea Tourism Organization, and operated by CNTTech. Through this program, the company has gained valuable opportunities to connect with international partners, potential investors, and expand their global network—critical support for their ambitious international expansion plans.

What problem is your team solving?

Since the pandemic, we’ve become accustomed to purchasing products online and receiving contactless deliveries at home. The retail industry structure is shifting from offline to online.

We started with a simple question: “Why can’t travelers shop online with their smartphones while abroad and receive their purchases at their hotel the next day, just like they do at home?”

When traveling, there are so many places to visit—restaurants, hot spots—and time is always limited. If travelers could shop via smartphone without dedicating separate time to visit physical stores, receive their products conveniently, and even get tax refunds, their trips could be filled with more enjoyable experiences.

Imagine taking a hot spring vacation in a small Japanese town without shopping malls, yet still being able to purchase products online from stores in Tokyo’s Ginza district and receive tax refunds. Wouldn’t that make travel even more enjoyable?

How does your solution work?

The Service Platform partners with major online retailers, global e-commerce platforms, airlines, and OTAs to provide customers with a new online shopping experience and tax refund services. We’ve secured patents in Korea, Japan, and other service countries for this innovation.

Travelers purchase products from their preferred retailer’s online platform, then reserve a location and time to receive their items. The Service Platform converts purchase information into digital data, registers it in real-time with relevant government and financial institutions, and operates a system that processes and delivers tax refunds instantly.

To enable this, we’ve developed and operate our own solutions: API/TAXFREE, Monitoring, ePayment, process controlling, Status reporting, Refund robot, and network GW solutions.

What’s your competitive advantage? 

As of September 2025, The Service Platform is the only company providing this type of B2B SaaS solution.

First, we successfully validated market demand and service stability through our commercial service in 2024. Based on this foundation, we can perfectly support our partners’ service implementation.

Second, partner companies can minimize development work for service implementation. We provide APIs tailored to different industries and business types. The Service Platform handles all necessary operations including delivery, storage, product delivery confirmation, tax filing, refund processing, and remittance.

Third, The Service Platform consists of experts with over 15 years of experience in shopping tourism, online distribution, digital platforms, tax refunds, and global IoT industries.

Our technical advantage lies in our global cloud-based SaaS service delivery, which enables convenient service adoption and usage regardless of location or IT infrastructure level. Each client company can decide which functions and service scope they want, design the system to fit their business, and quickly launch services. We have distinctive competitive advantages in convenience and speed.

What products/services do you offer?

Our service brand is Funchreward. Global travelers can reserve when and where to receive products purchased through online e-commerce, and we also provide tax-free services for these purchases.

Partner companies using our service receive the Funchreward API for their existing e-commerce platforms, minimizing development needs and enabling easier service implementation.

In Korea, we operated Funchreward.com, a B2C service for global travelers, from July to December last year. Approximately 50,000 individual travelers visited and experienced the service.

From 2025, we pivoted to a B2B SaaS model. We’re partnering with major online shopping companies, airlines, OTAs, and CVS chains to prepare and develop services in Korea and Japan.

What’s your target market size and who are your core customers?

Our target market is global travelers visiting Korea, Japan, and Europe. The shopping tourism market in Korea, Japan, and Spain totaled 96.3 trillion won in transaction sales in 2024. These three countries received a total of 140 million global travelers in 2024.

We target FIT (Free Independent Traveler) travelers who fly on LCCs, book hotels through OTAs, and enjoy independent travel. Our goal is to serve global travelers visiting Korea, Japan, and Spain, particularly MZ generation women who are passionate about shopping. We’re targeting 50 million customers across these three countries.

What’s your business model?

Our business model charges service fees for delivering products to global travelers and for tax refund reimbursement services. Companies that sign B2B usage contracts and utilize Funchreward services are charged SaaS solution usage fees.

What have been your team’s achievements so far?

To ensure stable market service delivery, we successfully provided services to foreign travelers visiting Korea from China, Japan, Thailand, and Taiwan through our B2C service Funchreward.com from July 2024. We handled all procedures—purchase, delivery, storage, receipt, and tax refunds—contactlessly, and performed tax filing and refund declarations digitally.

Over 20,000 travelers per month visited with interest and performed activities including member registration, shopping cart additions, and product purchases.

Currently, we’re preparing to expand services to various global travelers visiting Korea and Japan by partnering with diverse online e-commerce companies in both countries. We’re partnering with Korea’s leading e-commerce platform and OTAs to prepare services.

In Japan, we’re collaborating with individual companies including OTAs, CVS chains, mass retailers, and e-commerce platforms to provide services from Q2 next year.

The Service Platform secured seed investment in Q4 2022 and plans to pursue additional funding in Q1 2026. We’ve completed registration of three patents necessary for business in Korea and Japan, and have filed three additional patent applications.

What’s your team’s competitive strength?

Our team consists of professionals with expertise in digital IoT development and global tax-free services. Based on development and business experience in Korea, Japan, Singapore, and the USA, we’re focused on service preparation and operations.

Our organization has outstanding teamwork and communication capabilities, with the CEO and members having over 10 years of experience collaborating and executing business together.

What efforts are you making for global expansion, and what results have you achieved?

We’re primarily preparing services for Japan and Europe. We’ve established local sales and business networks to explore market potential.

In Japan, we’ve established a separate local subsidiary to independently conduct sales and business, developing a business model suitable for the market. Through partner participation and synergies, we plan to launch full-scale operations from 2026.

For the European market, we’re preparing suitable business models and service feasibility with local partners. We plan to provide full services from 2027.

For global expansion, we’ve filed and registered patents suitable for local markets, enabling us to preempt and expand service models locally.

How is this program helping your global expansion?

We see this as an excellent opportunity to meet many international partners and collaborators. We also believe it’s a great opportunity to meet investors for continued service development and expansion.

Three reasons why you should receive investment

First, interest in online retail industry growth and tourism industry DX is increasing in the Korean and Japanese markets. This is an excellent opportunity to pioneer new distribution channels and create innovative business models through early market entry.

Second, we’re building a clear revenue growth model that can achieve BEP within three years of service launch, and a reasonable exit strategy through partnerships with global online distribution platforms. We’re confident we can prove our value in the global market and deliver clear returns to investors.

Third, we’re growing as a company with a unique service model through mutually complementary business models that continuously expand data volume, providing differentiated analytical capabilities and convenient UI/UX using NLP. As a company with unparalleled capabilities to collect and analyze retail shopping information about global consumers, we’re expanding these distinctive capabilities. We’re building a sustainable corporate growth model by securing proprietary analytical and reporting capabilities using global consumer big data and hybrid AI.