K-Trend Corporation, a Korean startup that operates the high-end skincare brand “bohicare,” which combines K-beauty manufacturing infrastructure with the philosophy of slow aging, has secured an early-stage investment from Clust Ventures.

The investment was made based on bohicare’s differentiated market competitiveness and clear potential for global expansion. The brand has been attracting strong attention from beauty consumers with its unique philosophy of “Science, Aesthetics, and Sustainable Beauty.”

Svetlana Son, founder and CEO of bohicare, is a former international beauty influencer who planned the brand by combining K-beauty’s sophisticated manufacturing expertise with the practical needs of European and global consumers. Thanks to this distinctive background, bohicare obtained both CPNP (Cosmetic Product Notification Portal) and Vegan certifications upon its launch—essential requirements for entering the European market—thereby establishing itself early on as a premium brand aligned with global standards.

The brand has also shown remarkable growth. According to internal company data, total production volume in 2024 increased more than fivefold compared to 2023, and sales from the official Korean website grew by approximately 240%, proving the brand’s rapid expansion in both domestic and international markets.

Building on this investment, K-Trend Corporation plans to leverage its existing international certifications to expand bohicare’s presence globally from 2026 to 2030, with the goal of becoming the leading global slow-aging skincare brand.

Jinwon Son, CEO of Clust Ventures, stated, “As the global beauty market pivots toward slow aging—emphasizing care and sustainability—bohicare has established an ideal position that merges K-beauty’s technological excellence with global influencer insights. With its distinctive brand story and clear positioning, we are confident that bohicare will open a new growth horizon for the K-beauty industry.”