GIGR, a San Francisco-based Korean startup developing AI agent-powered marketing solutions, has raised $5.4 million (7.9 billion KRW) in pre-seed funding. The round was led by global venture capital firm BRV Capital Management, with participation from Mirae Asset Venture Investment. Angel investors included Bora Jung, outside director at Krafton and former executive at Bill.com, Jihoon Yoo, founder of Hyprsense (acquired by Epic Games), and Crew Capital.

Investors were drawn to GIGR’s unified platform approach that connects the entire advertising creative lifecycle—from planning and production to testing, performance analysis, and iterative improvement—rather than offering standalone tools. The company’s multi-agent AI system supports marketers throughout their workflow, accelerating execution speed while enabling rapid learning and iteration from creative performance. The platform’s ability to generate revenue and accumulate real-world use cases shortly after launch also influenced investment decisions positively.

The global digital marketing market is estimated at $1 trillion annually, yet structural inefficiencies persist due to fragmented production, testing, and operations processes. GIGR believes the next evolution in marketing isn’t another tool, but rather a workflow that converts performance signals into rapid iterations. To address this, the company has developed a marketing platform powered by multi-agent AI that supports the complete creative lifecycle, launching its first product, Playad, in Q3 2025.

Playad is an AI-native creative platform that spans interactive ads, images, and video content. Designed to help marketers learn quickly from performance data and immediately apply insights to subsequent creatives, the platform focuses on reducing uncertainty in the iteration process. Some early customers have reported up to 90% reductions in creative production costs alongside improved user acquisition efficiency.

Currently, Playad is collaborating with various global companies and plans to expand its market presence by targeting marketing organizations with high creative production volumes, particularly in the gaming and e-commerce sectors.

“Marketing performance depends on how quickly you can learn from and act on creative insights,” said Jaeyeon Cho, CEO of GIGR. “With Playad, we’re making iteration the default and eliminating uncertainty from digital advertising decision-making.”