MyRealTrip Acquires Creatrip to Expand into Inbound Travel Market

MyRealTrip, a Korean outbound and domestic travel platform, announced it will acquire Creatrip, an inbound travel platform for foreign visitors to Korea.

The acquisition price was not disclosed. MyRealTrip’s board of directors approved the acquisition of Creatrip shares on September 11, 2026, and the company plans to complete the remaining procedures to make Creatrip a subsidiary by the end of 2026.

Following a strategic investment in 2024, MyRealTrip will acquire all of Creatrip’s shares through a stock exchange.

MyRealTrip has primarily served outbound travel from Korea and domestic travel within the country. Once the acquisition is complete, the company will cover inbound travel to Korea by foreign visitors, expanding its business scope across all travel segments.

Founded in 2016, Creatrip is Korea’s leading inbound tourism platform that introduces travel content and activities to foreign visitors and connects them with local businesses for booking. As of April 2026, the platform has 1.7 million monthly users and ranks first in usage in Taiwan and second in the United States and Japan.

Both services will continue to operate independently during the acquisition process.

“MyRealTrip has aimed for ‘complete connection of travel experiences,’” said Donggeon Lee, CEO of MyRealTrip. “What travelers need does not differ much whether it’s outbound, domestic, or inbound travel. Through this acquisition, we will grow into a platform that covers all three directions and connects the entire journey for travelers both domestically and internationally.”

“This decision is a strategic choice to create greater growth based on the inbound expertise Creatrip has accumulated over the past decade,” said Hyemin Lim, CEO of Creatrip. “We will continue to strengthen Creatrip’s unique brand identity and service competitiveness, leading growth as Korea’s representative inbound tourism service that innovates the entire Korean travel experience for foreign visitors.”