Nudge Healthcare, the company behind the popular health management app ‘CashWalk,’ has invested in FastForward, a Korean fintech startup specializing in MyData services. This investment aligns with Nudge Healthcare’s strategy to expand into new fintech ventures by integrating Personal Finance Management (PFM) with Personal Health Records (PHR). The company also aims to accelerate the transformation of ‘CashWalk’ into a comprehensive healthcare super app by incorporating MyData services.

FastForward, the recipient of this investment, operates ‘Domino,’ a service that allows users to easily manage their investment assets, such as stocks, bonds, and funds. The company has been recognized for its innovative service model, which combines investment information with asset management. In 2023, FastForward became the only fintech company to receive MyData business approval from the Financial Services Commission. Since launching ‘Domino’ in 2021, FastForward has attracted a cumulative investment of 13 billion KRW(98 Million USD) from leading domestic venture capital firms, including Korea Investment Partners, Hana Ventures, Stonebridge Ventures, and SpringCamp.

Nudge Healthcare plans to first integrate the ‘Domino’ asset management features into the ‘CashWalk’ app, creating an innovative service that combines health and finance. With ‘CashWalk’ boasting 22 million downloads and 3.6 million daily active users (DAU), Nudge Healthcare aims to leverage this extensive user base to establish ‘Domino’ as a leading fintech platform in Korea.

In addition, Nudge Healthcare intends to enhance its core business by utilizing FastForward’s MyData license and technology. With the MyData system expected to expand into the healthcare sector by 2025, following its introduction in the financial sector, Nudge Healthcare is poised to take a leading role in personal health data management. The concept of ‘healthcare MyData’ involves consolidating personal health information in one place, which can be utilized across insurance and healthcare fields. Through various MyData research and development collaborations with FastForward, Nudge Healthcare anticipates creating significant synergies between the finance and healthcare sectors.

Jung-shin Park, CEO of Nudge Healthcare, stated, “As the government is extending MyData from finance to healthcare, telecommunications, and beyond, we see tremendous potential in combining healthcare and fintech, which is why we made this investment. We plan to expand into a digital healthcare platform that enables personalized health management through MyData, creating innovative services that will enhance our competitiveness in the digital healthcare market.”

Young-min Joo, CEO of FastForward, added, “We are honored to pursue Domino’s vision in partnership with Nudge Healthcare, the developer of Korea’s leading health management app. We look forward to the innovations that our two companies will bring to fintech and healthcare, with MyData serving as our common foundation.”