Storelink, a Korean e-commerce marketing platform, has finalized its Series C funding with an additional KRW 4 billion investment. The latest contributions came from KT Investment, IBK Capital and Medici Investment. This latest round brings the total investment for the year to KRW 24 billion, pushing the cumulative funding to KRW 37 billion.

Investors have recognized Storelink’s advanced data analysis capabilities and its platform’s potential for significant global market penetration.

Storelink plans to use this new investment to enhance its platform customization for local markets, expand its marketing efforts globally, and recruit top global talent. This strategic infusion of capital is intended to solidify its infrastructure, thereby strengthening its competitive edge and enhancing its implementation of localized strategies in global markets.

Recently, Storelink established an official presence in Japan, leveraging its extensive experience in online marketing to connect local consumers directly with K-brands. The company actively engages in experiential review marketing and influencer fandom marketing, gathering and analyzing consumer response data to maximize brand revenues through optimized, sales-driven marketing.

During a six-month beta test before its official launch in Japan, Storelink achieved monthly sales of KRW 100 million and reported high advertiser satisfaction. The company is preparing to expand its business scope in Japan next year with customized strategies for individual brands.

In September, Storelink also launched an automated Amazon management and advertising solution tailored for Korean companies entering the U.S. market. This solution offers precise data analytics to effectively manage advertising budgets while supporting Amazon data analysis capabilities. During its beta phase with ten brands, the ‘Revenue Optimization’ mode saw up to a 30-fold increase in sales, with an average growth of 216%. The ‘ACOS Optimization’ mode reduced advertising costs by up to 56%, averaging a 27% decrease.

A representative from KT Investment praised Storelink’s effective strategies and execution, highlighting its substantial results and potential in both domestic and international markets. “We are confident that Storelink’s data-driven marketing solutions will provide new opportunities and avenues for growth for K-brands,” they said.

Jung Yong-eun, CEO of Storelink, commented, “This funding round validates Storelink’s ability to offer innovative, data-based marketing solutions on a global scale. We are committed to expanding our business with impactful services that enhance actual outcomes in the rapidly changing e-commerce landscape.”