Bonjac, the operator of the French heritage-inspired fragrance brand Selvatico, has secured $1.9 million (approximately KRW 2.5 billion) in pre-Series A funding. Investors include Eugene Asset Management, AJU IB Investment, and FuturePlay, with additional investments under discussion as part of a multi-closing structure.

Selvatico is the first South Korean brand to collaborate with Robertet, the world’s largest fragrance company, to develop perfumes and other fragrance products, all manufactured in France. Robertet, a 170-year-old company, is renowned for managing every step of the fragrance production process—from agriculture to extraction and formulation. It supplies natural ingredients to luxury brands such as Chanel, Dior, and Guerlain etc.

Selvatico, recognized for its innovation and product quality, became the first non-European brand to receive strategic investment from Villa Blu, Robertet’s investment subsidiary, in July of last year. With the successful completion of its pre-Series A funding, the brand has further strengthened its market position.

This latest investment will support Selvatico’s plans to recruit top talent, restructure its internal team, establish a subsidiary in France, develop new products, and implement communication-driven marketing strategies to enhance brand awareness. With these efforts, Selvatico aims to expand its premium distribution channels and solidify its presence in global markets.

Han Wooree, Senior Manager at Eugene Asset Management, said, “Selvatico’s unique brand story and commitment to exceptional quality position it for strong growth not only in South Korea but also in global markets, which led to our investment. We are excited to see the company grow into a leader in the global beauty industry.“

Hyeongjin Bae, CEO of Bonjac, commented, “By combining French heritage-based expertise with the modern sensibilities of K-beauty, we aim to establish a foothold in the French and East Asian markets. In the first half of this year, we plan to launch new products, including body care and fragrances, to strengthen our product lineup and expand brand recognition, ultimately targeting $7.5 million (approximately KRW 10 billion) in annual revenue.”