Bridgeworks Secures Seed Funding to Expand Cashmore, Its Offline Cashback App


Bridgeworks, the operator of South Korea’s offline store cashback app Cashmore, has secured seed funding from Mashup Ventures and TheVentures.  

Cashmore is an app that analyzes customer visit history, movement patterns, and purchase data to offer personalized discounts. It provides up to 30% cashback for first-time visits or visits to stores outside a user’s usual route, encouraging new customer traffic and boosting sales for businesses.  

By targeting potential customers with a high likelihood of visiting, Cashmore significantly improves marketing efficiency for small business owners compared to traditional discount coupons. It also allows offline store owners to track cost-per-visit marketing expenses transparently, a metric that was previously difficult to measure. As a result, it is gaining attention as an innovative performance marketing tool for offline businesses.  

Since launching in October last year, Cashmore has grown rapidly, surpassing 100 partnered cafés and restaurants in Seoul. Recognizing the team’s strong execution and the potential of offline store marketing, investors backed the company just two months after the service launch.  

Seung-guk Lee, Growth Partner at Mashup Ventures, who led the investment, stated, “Attracting new customers and increasing sales is a challenge for all offline businesses, from independent stores to franchises and major brands. We believe Cashmore’s performance-based marketing solution will drive meaningful change in Korea’s offline retail market.”  

Tae-hoon Park, CEO of Bridgeworks, commented, “With this investment, we plan to enhance our service and expand our store partnerships. Currently focused on cafés, we aim to expand into restaurants within this year. By 2026, we plan to extend Cashmore’s services to supermarkets, convenience stores, gas stations, and other everyday spending categories.”

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