Bueno Company, the operator of the offline mart promotion solution ‘Groket,’ announced that it has secured early-stage investment from SparkLabs. The investment amount remains undisclosed.

Launched in 2020, Groket is a SaaS solution designed to enhance the efficiency of marketing and promotional tasks for offline mart owners. Last year, it was selected as an official partner of NH Nonghyup and currently serves major domestic supermarket chains, including Hanaro Mart.

Groket offers automated solutions for promoting in-store events, including online flyers and POP (Point of Purchase) advertisements. Its technology enables marts to create tailored promotional materials within 10 minutes by applying optimized designs and templates for each event. Additionally, it features an event notification system that targets local customers.

With this investment, Bueno Company aims to enhance user experience by advancing its technology. The company plans to introduce AI-powered automation for promotions within the year and leverage this to expand Groket’s customer base.

Yujin Kim, CEO of SparkLabs, commented, “In the rapidly evolving retail environment, Groket enhances mart operations by increasing efficiency, giving it a unique competitive edge. We will support Bueno Company in becoming a leading player in the digital transformation of the offline retail sector.”

Sunhee Lee, CEO of Bueno Company, added, “Through SparkLabs’ investment, we will develop solutions that significantly reduce the workload of mart operators while improving productivity. We are committed to continuously introducing technology and services that drive digital transformation in the retail industry.”

Meanwhile, since 2023, SparkLabs has been participating in the ‘ICT Innovation Square Expansion Project’ in collaboration with the Busan IT Industry Promotion Agency. This initiative identifies innovative ICT startups in the southeastern region of Korea. Bueno Company was selected for this program in 2024 and was recognized as an outstanding company, leading to this investment.