South Korean AI-based 3D motion capture company MOVIN announced on the 12th that it has raised approximately $3 million (KRW 4 billion) in a Pre-Series A funding round. The round was led by Atinum Investment, with participation from DSC Investment and Schmidt.  

Founded in August 2023, MOVIN secured its first seed investment just three months later in November 2023. About a year later, in February 2024, the company successfully closed its Pre-Series A round. This rapid fundraising pace highlights MOVIN’s strong technological capabilities and market potential.  

MOVIN is composed of developers from KAIST and META Reality Labs and has developed an AI-powered motion capture technology that enables real-time acquisition of high-quality 3D motion data—without the need for complex equipment or sensors. Compared to traditional motion capture systems, MOVIN’s technology is not only simpler and more cost-effective but also delivers high-quality results.  

The company’s flagship product, MOVIN TRACIN, is the world’s first markerless motion capture device that integrates LiDAR and AI technology. It solves key issues in conventional motion capture, such as high costs, complexity, and inefficiency. By utilizing AI and LiDAR sensors, MOVIN TRACIN captures high-quality 3D motion data in real time without requiring markers. This technology is widely applicable in industries such as gaming, film, VFX, sports, healthcare, robotics, and AI training. Since its launch in November 2023, MOVIN TRACIN has been sold to over 50 gaming, VFX, and virtual production companies across 11 countries. The company plans to accelerate its global expansion in 2025 with an official entry into the U.S. market.  

“At MOVIN, AI and LiDAR are transforming motion recognition,” said Je-wook Kim, Vice President of Atinum Investment, who led the funding round. “Their passion and vision set them apart, and they have the potential to become a major player in the Physical AI era.” He added, “The team has already demonstrated strong competitiveness in the global market.”  

MOVIN is rapidly gaining recognition for its technology and growth potential, establishing a presence in the global market. In March 2024, the company successfully introduced MOVIN TRACIN to the U.S. market at GDC (Game Developers Conference) 2024, the world’s largest gaming expo.  

In August, MOVIN was selected as a “real-time technology company” at SIGGRAPH 2024 Real-Time LIVE, the world’s largest computer graphics technology conference and exhibition. The event, attended by 3,000 industry professionals from companies like Meta, Nvidia, Microsoft, and Apple, featured MOVIN’s product launch and live demo. Following the event, the company secured 45 pre-orders from overseas. In November, domestic sales began, with 10 units sold within the first month.  

“With this investment, we will accelerate product commercialization and expand into global markets,” said MOVIN CEO Byeol-i Choi. “There is already strong interest from international markets, including the U.S. and Europe, and we are committed to focusing our efforts on global business expansion.”  

With this latest funding, MOVIN plans to further enhance its technology and drive its expansion into international markets.