• funding Stage : series A
• Raising Amount : KRW 3B
• Desired Fundraising Timeframe : 2Q 2026

Traditionally, consumers have purchased vehicles through car dealerships.
The main reasons for this have been reliability and the ease of after-sales service. However, with the rise of online platforms and used car trading platforms, the purchasing channels have diversified.

When buying a car, consumers gather information through various channels. They conduct internet searches, visit car review websites, engage in online communities, browse social media, and seek recommendations from acquaintances. Despite these information-gathering processes, purchasing a car remains a cautious decision due to its high cost.

To make the best choice among numerous brands and models, consumers must consider price comparisons, consultations for quotes, and financing options. Traditionally, purchasing a new car has been an inefficient process, requiring consumers to visit multiple dealerships in person to gather information and negotiate prices.

“CarLab” by JOONCOMPANY is an online new car trading platform designed to solve these problems and offer a more convenient and reasonable car-buying experience.
JOONCOMPANY’s online new car purchasing platform, CarLab, has secured competitiveness in the market by providing a consumer-centric, differentiated quotation system and a range of services covering the entire car lifecycle.

As of January 2025, the monthly domestic new car sales volume was recorded at 105,681 units. Among them, CarLab sold an average of 650 units per month, capturing approximately 0.6% of the market share. CarLab plays a key role in the digital transformation of the new car purchasing market, acting as a brokerage service that connects consumers with car dealers. By providing an online platform, it enables users to conveniently purchase new cars, compare multiple dealer quotes at a glance, and find the best deal without the hassle of visiting multiple dealerships. One of the biggest advantages is that consumers can secure the most reasonable terms without physically visiting dealerships.

Additionally, CarLab matches consumers exclusively with certified and trustworthy dealers, allowing them to purchase vehicles under transparent conditions without unnecessary price negotiations.

One of the major challenges in traditional car purchasing has been the variation in benefits and pricing among dealers, even for the same vehicle. CarLab addresses this issue by allowing consumers to compare such information at a glance, helping them make more objective decisions when selecting a car. It also provides easy access to financing options, leasing, and rental plans, enabling consumers to find the best purchasing method suited to their circumstances.

Another key differentiator of CarLab is its personalized consultation service. Even consumers with little automotive knowledge can receive tailored advice from professional consultants who guide them through the entire purchasing process—from selecting a vehicle to signing contracts and delivery. This ensures a smooth buying experience. Additionally, CarLab enhances customer satisfaction by offering ongoing support even after the purchase.

JOONCOMPANY plans to expand CarLab beyond new car sales, integrating automotive financing services and aftermarket solutions to create a new paradigm in the car industry. The company was selected for the 2024 Startup Growth Package Corporate Collaboration Program, hosted by the Kyungpook National University Startup Support Group, confirming the potential for business expansion.

Through collaboration with SKT’s Tmap Mobility, CarLab has integrated its quotation service into the My Car Purchase menu within Tmap and added an imported car discount data room, increasing service recognition. Additionally, CarLab was selected for the 2025 Overseas Expansion Support Program and aims to make this year the starting point for global market entry. By optimizing its domestic new car purchasing platform model for international markets, the company plans to create new business opportunities abroad.

JOONCOMPANY CEO Park Geun-young stated, “CarLab started three and a half years ago with new car quote comparisons. Now, it has expanded into online new car purchases, used car sales, and various other business models related to car buying. Our goal is to evolve into a platform that oversees the entire car lifecycle, and we are the best team in the country when it comes to online new car purchases.”

What problem is JOONCOMPANY trying to solve?

When buying a new car, service offerings and discounts vary widely between dealerships and salespeople. This forces customers to spend significant time visiting offline showrooms or engaging in online communities to secure better deals. JOONCOMPANY developed a platform to address this information asymmetry in the new car market, helping customers purchase vehicles more rationally.

How does JOONCOMPANY solve this problem?

The online new car purchase platform “CarLab” allows users to request quotes with a simple application and receive offers from over 2,600 partnered car managers nationwide without sales calls.

Customers can compare multiple quotes via the app, select the most satisfactory one, and proceed with consultations and transactions. This reduces the time spent shopping around and protects personal information by avoiding direct contact exposure. It also provides offline car managers with new sales opportunities.

What are JOONCOMPANY’s competitive advantages and technical strengths compared to competitors?

CarLab boasts distinct advantages and technical strengths over competitors.

First, it offers convenient price comparisons. A single request yields quotes from multiple dealers efficiently, without unwanted sales calls, easing customer burden. Dealers can participate for free, and the app provides standardized quotes for transparent, organized information.

A bidirectional chatbot system helps manage the purchase process systematically, leveraging quote data for efficient service. A safety guarantee service ensures 100% compensation for financial losses up to USD 35,714 (KRW 50 million) during transactions.

These strengths drive high customer satisfaction, maintaining a 4.8 rating on Google Play as of March 10, 2025.

What products/services does JOONCOMPANY offer, and what is their current status?

CarLab provides key services connecting customers and dealers, operating smoothly while focusing on enhancing customer convenience and dealer efficiency.

The quote comparison service lets users receive new car quotes online without sales calls. Customers request quotes nationwide, compare them, and consult dealers via a secure number, ensuring privacy.

The quick consultation service connects users directly with local dealers, matching them swiftly with favorable offers and providing dealers with a reliable customer database.

The immediate delivery service offers vehicles available for instant pickup. Dealers register ready-to-go cars on CarLab, enabling quick reassignment if contracts fall through, boosting sales of allocated vehicles.

The bidirectional chatbot system efficiently links customers and dealers. After matching, progress is logged via chatbot, and the entire process—from quotes to delivery—is systematically recorded.

CarLab delivers tangible value to both customers and dealers and is currently running stably.

What is the target market size and who are the core customers?

Post-pandemic, the online new car market has grown to about USD 4.29 billion (KRW 6 trillion).

As of January 2025, domestic new car sales reached 105,681 units, with CarLab averaging 650 monthly sales, holding a 0.6% market share—indicating significant potential for online growth.

CarLab offers additional services like new car financing, insurance, packages, car selling, and extended warranties, planning to expand into dealer sales support, certified used cars, subscriptions, aftermarket services, test drives, service center bookings, and consumables/maintenance, further scaling the market.

What is JOONCOMPANY’s business model?

CarLab operates through multiple revenue streams. It earns 0.3-0.5% commission on completed car sales and offers a premium subscription for USD 236 (KRW 330,000) or USD 393 (KRW 550,000) monthly.

It also generates income from financial fees via CarLab’s financing service, plus additional revenue from insurance, packages, car selling, and warranty extensions, building a stable profit structure.

What are the achievements of the JOONCOMPANY team?

In May 2023, JOONCOMPANY secured USD 471,429 (KRW 660 million) in seed funding from Kimkisa Lab, laying its foundation. Monthly revenue averages USD 285,714 (KRW 400 million), with annual figures growing: USD 1.34 million (KRW 1.88 billion) in 2022, USD 2.20 million (KRW 3.08 billion) in 2023, and USD 3.57 million (KRW 5 billion) in 2024.

Monthly sales exceed 650 units, Google Play downloads surpass 600,000, and the app maintains a 4.8 rating, reflecting high customer satisfaction.

With over 2,600 partnered dealers and collaborations with KakaoPay, Tmap Mobility, Nice D&R, and PASS (INFOVINE), its network is robust. Certifications like venture enterprise, Mainbiz, Innobiz, corporate R&D center, ISO 9001, family-friendly status, a patent (No. 10-2575131), and trademark (No. 40-2021-0199882) bolster its credibility and tech prowess, solidifying CarLab’s position in the new car platform market.

What is the JOONCOMPANY team’s competitiveness?

CarLab’s edge stems from a team of seasoned auto platform experts. CEO Geun-young Park, a serial success in auto platforms, revolutionized used car sales before tackling new car info asymmetry with CarLab. He excels in revenue diversification (subscriptions, financing) and optimizing quote systems with data-driven consumer behavior predictions.

COO Pyeong-ki Im, a marketing and service planning expert, has launched multiple successful platforms. Core members, reunited after a decade of collaboration, form an “Avengers team” with deep industry networks and global growth strategies, driving innovation in the new car market.

What results were achieved through the Startup Leap Package Program?

Through Kyungpook National University’s Startup Leap Package collaboration with SKT’s Tmap Mobility, JOONCOMPANY integrated CarLab’s quote service into Tmap’s “Buy My Car” menu. Adding an imported car discount data room significantly boosted CarLab’s visibility.

Why does JOONCOMPANY need investment? Three reasons:

First, the new car financing market is highly attractive alongside new car sales. In 2025, Jun plans to systematize this fragmented market for dealers and expand horizontally into used cars, requiring external funding.

Second, CarLab has achieved monthly break-even, with revenues of USD 1.34 million (KRW 1.88 billion) in 2022, USD 2.20 million (KRW 3.08 billion) in 2023, and USD 3.57 million (KRW 5 billion) in 2024. Investment is sought for rapid growth, with funds earmarked for hiring and marketing.

Third, CarLab records and manages all sales process data—customer requests, dealer quotes, and final deals—unlocking additional revenue models by meeting market needs.

Finally, selected for a 2025 overseas expansion program, CarLab aims to adapt its domestic model globally, targeting new opportunities this year.