Homes Company, a comprehensive real estate firm based in South Korea and powered by proptech innovation, has entered into a strategic MOU with Japan’s asset management specialist PROFITZ. The agreement also includes a significant investment from PROFITZ, signaling a deepening collaboration between the two firms. The partnership aims to accelerate joint project development, optimize space operations, and expand global investment initiatives.

Under the terms of the MOU, Homes Company and PROFITZ will co-develop a “Value-Add Program” designed to enhance the intrinsic worth of real estate assets. Going beyond simple space leasing, the program will incorporate location analysis, property remodeling, and tenant-customized operational strategies to maximize asset value. The ultimate goal is to identify new investment opportunities, address the evolving needs of diverse, borderless clientele, and deliver superior spatial experiences.

The two companies plan to jointly implement a tenant attraction strategy targeting global enterprises, startups, and specialized professionals across both Korea and Japan. Moving beyond traditional shared living models, the collaboration will introduce a hybrid co-living and co-working concept to the Japanese market. This will be achieved by leveraging synergies with BLOCKS PLUS, the operating company of PROFITZ’s shared office brand “BLOCKS OFFICE,” and by creating tailored workspaces and community-driven operating models.

PROFITZ will also act as a strategic investor in Holmes Company’s growth trajectory, including its pursuit of an initial public offering (IPO). Beyond project co-development, the firms will cooperate to expand investment networks and discover cross-border business opportunities. Key joint development projects are already in the pipeline in prominent Japanese locations such as Meguro, Tokyo and Fukuoka City.

Homes Company has demonstrated robust growth, scaling its revenue from approximately USD 2.1 million(KRW 2.8 billion) in 2022 to approx. USD 22.1 million(KRW 29.8 billion) in 2024—an increase of over tenfold within just two years. With five consecutive quarters of profitability, the company has proven its financial stability and operational soundness. This strategic agreement marks a pivotal milestone in Homes Company’s long-term growth strategy, which includes the expansion of its managed units to 10,000, the scaling of its asset management portfolio, and the successful execution of its IPO ambitions.