RXC, a Korean startup operating digital media-based commerce platform Prizm, has secured $4.8 million (7 billion KRW) in Series A funding. Despite the challenging venture investment climate, the company’s unique business model combining content and commerce attracted significant investor interest.

The funding round included existing shareholders LB Investment and Z Venture Capital (ZVC), along with new investors GS Ventures, Korea Venture Investment(KVIC), and global beautytech company APR. Having previously raised $274,000 (400 million KRW) in seed and pre-A rounds, RXC has now secured stable growth momentum through this follow-on investment.

Founded by Hanik Yoo, former board chairman of TMON, RXC positions itself as a “retail media platform” that introduces brands through high-quality video and short-form digital media content rather than the traditional e-commerce approach of listing products by lowest price.

This strategy has attracted high-spending customers. Prizm’s average order value stands at $1,030 (1.5 million KRW), the highest level in Korea’s e-commerce industry. The company achieves strong purchase conversion rates by presenting premium high-ticket items like luxury hotels and unique international travel packages through curated live content.

Performance growth has been substantial. Prizm recorded $103 million (150 billion KRW) in annual gross merchandise value last year, with recent monthly GMV surpassing $13.7 million (20 billion KRW). Over the past year, GMV has more than tripled while losses were reduced by more than half, demonstrating improved profitability. User loyalty metrics including monthly active users (MAU) and repeat purchase rates have more than doubled year-over-year.

The platform has shown particularly strong results in the hotel and travel categories. A December live broadcast featuring Grand Hyatt Seoul generated $41.2 million (60 billion KRW) in GMV within one hour, while a November show promoting Dubai travel packages achieved $27.5 million (40 billion KRW) in sales. The success reflects the company’s effective targeting of consumption trends that prioritize experiences like “staycations” and “special travel” over simple price competition.

RXC plans to use the new funding for category expansion. Building on data from 15.5 million viewers who watched exclusive global livestreams of major award ceremonies including Baeksang Arts Awards and Golden Disc Awards, the company will extend beyond hotels and travel into ticket packages linked to K-culture.

“Our growth stems from providing differentiated experiences through immersive digital media content,” said Hanik Yoo, CEO of RXC. “We will continue strengthening the virtuous cycle as a retail media platform encompassing premium hotels, travel, and K-culture.”