Pointbreak, the company behind contemporary skincare brand bttr, has raised seed funding from Altos Ventures. The investment amount wasn’t disclosed.

Altos Ventures came in as the sole investor, betting on Pointbreak’s brand-building chops and the team’s ability to execute. It’s a calculated move into the cutthroat beauty market by a group with a proven track record.

Pointbreak was co-founded by Hochul Son, who built contemporary fashion brand SATUR, alongside CSO Jin Lee and COO Kiho Seo. Their debut venture, bttr skincare, taps into the founders’ deep experience in brand planning and operations to stake out territory in Korea’s competitive beauty scene.

The startup split responsibilities strategically to keep pace with beauty’s relentless trends and competition. CEO Hochul Son handles brand direction and planning, while co-founders Jin Lee runs global strategy and communications, and Kiho Seo oversees product development, customer relationships, and day-to-day operations.

The brand’s tagline, “The better Standard,” captures the idea of continuous self-improvement—becoming a better version of yourself than you were yesterday. Instead of drowning customers in marketing noise, bttr wants to be the antidote to choice overload, offering straightforward standards for products that actually support healthy skin and healthy living.

“Fashion lets you express personality and character. Skincare is about taking care of your health and daily routine,” Hochul Son explained. “After running a fashion brand, we saw an opportunity to build something with clear principles as Korean beauty goes global.”

“Altos Ventures isn’t just writing checks—they’ve been in the trenches with us from day one, helping us figure out our team structure and overall direction,” he added. “We want to become the brand that fits most naturally into people’s everyday lives.”

With fresh capital in hand, bttr is gearing up to debut its product line in early March.