K-Beauty Startup Mimibox Secures $6.5M in Funding to Fuel Global Expansion
Korean K-beauty startup Mimibox(MBX) has successfully raised approximately $6.5 million (KRW 10.5 billion) in additional funding. The round, structured as convertible notes, was led by Goodwater Capital, with participation from prominent global investors including Altos Ventures, Pear VC, Cota Capital, and 8VC, founded by Palantir’s co-founder.
The new capital will serve as a cornerstone for MBX’s long-term growth roadmap. To date, the company has secured a cumulative total of $227 million (KRW 310 billion) in funding.
Over the past two years, MBX has achieved profitability based on EBITDA, demonstrating both financial sustainability and growth potential. With this latest investment, the company plans to expand its retail partnerships in the U.S. and accelerate growth in the American market through a strategic partnership with Silicon 2. Additionally, MBX aims to scale its presence in key international markets, including Korea, Japan, Southeast Asia, and Europe, by collaborating with global sales partners.
MBX currently operates in major U.S. retail channels, including Sephora, Ulta, Target, Nordstrom, Macy’s, and Walgreens, with plans to expand into CVS in the second half of 2025. This positions MBX as a leader among K-beauty companies in the U.S., with a presence in over 4,000 offline stores, surpassing many major Korean competitors.
MBX CEO Ha Hyung-seok stated, “Ten years after founding, we’ve built a foundation to achieve both profitability and global growth. This funding will be used strategically and efficiently, and I’m thrilled that our team and investors share the same vision. Beyond our U.S.-focused business, we’re gearing up to expand into Korea, Japan, Europe, and Southeast Asia. We look forward to sharing more funding news and updates on new markets and partnerships soon.”
MBX is also making significant strides outside the U.S. In Korea, the company has re-entered Olive Young and seen rapid growth on TikTok Shop. Additionally, partnerships with European retailers are strengthening its global footprint. This latest funding will further accelerate these expansion efforts.
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- 8VC
- Altos Ventures
- BeautyTech
- Cota Capital
- EN
- funding
- Goodwater Capital
- investment
- K-beauty
- Korea
- Korean startup
- MBX
- mega funding
- Mimibox
- Pear VC
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